Strategy
Where to play and how to win. Set a direction the organisation can actually resource and defend.
- Growth strategy
- Corporate strategy
- Strategic planning
Boutique strategy advisory
Strategyconsultingyoucanacton.
Northyn is a student-run, pro bono advisory built around real business problems. We work with organisations on questions around growth, market entry, finance and operations, bringing structured thinking, research and practical recommendations.
StrategyInsightImpact
Corporate roles · Live projects · National case competitions
- UNDP
- Kotak Alternate Asset Managers
- Tata Capital
- PNB
- BCG
- Coca-Cola
- Unilever
- Tata Consumer Products
- TVS Credit
- Grant Thornton
- Anthill Ventures
- LIC
- Canara Bank
- Red Bull
- Numerator
- HCLTech
- MGH
About Northyn
A firm builtaround the decision.
We learn by working on real problems. Our goal is simple: do useful work for organisations while getting a closer look at how decisions are actually made.
Northyn Advisory is a student-run, pro bono consulting initiative bringing together six MBA candidates from IIM Lucknow. We work with organisations on live business questions, combining our prior experience with the fresh perspective that comes from being close to the problem and eager to learn.
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Consultants
MBA candidates, IIM Lucknow
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Institutions
IIM Lucknow · SRCC · SSCBS · IIM Indore
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Capability areas
Strategy to execution
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Organisations engaged
Across roles, live projects and competitions
Capabilities
Six practices,one engagement team.
We partner with organisations to solve complex business challenges through practical, data-driven insight and tailored strategic solutions.
Finance
Numbers that hold up under scrutiny, built to support investment and pricing decisions.
- Financial modelling
- Business valuation
- Investment analysis
Market Research
Primary and secondary research that replaces assumptions about customers with evidence.
- Market research
- Industry analysis
- Customer analysis
Market Entry
A sequenced route into a new market. Segment, proposition, channel and launch economics.
- Go-to-market strategy
- Market expansion
- Product positioning
Competitive Intelligence
A clear read on the competitive set: what rivals are doing, why, and what it means for you.
- Competitor benchmarking
- Market intelligence
- Strategic assessment
Operations
Find the constraint, fix the process, and make the improvement stick in day-to-day work.
- Process optimization
- Operational excellence
- Performance improvement
Why Northyn
Analytical rigor,practical business thinking.
We combine structured analysis with commercial judgement to deliver work that is research-driven, actionable, and tailored to each client's challenge.
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Analytical Rigor
Structured analysis powered by data, research and strategic thinking. Every recommendation traces back to evidence.
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Collaborative Partnership
Client-first collaboration built on transparency and shared objectives. We work inside your context, not around it.
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Practical Impact
Solutions designed for execution, delivering practical and measurable results rather than shelf-ready documents.
Collective experience
Where the teamhas already worked.
Experience across consulting, financial services, venture capital, technology, FMCG and growth strategy, strengthened by hands-on client engagements and national strategy competitions.
Corporate Experience
Roles held across consulting, financial services, venture capital, technology and FMCG.
- Anthill Ventures
- LIC
- MGH
- Canara Bank
- Red Bull
- Numerator
- HCLTech
Live Projects
Hands-on client engagements delivered alongside the MBA programme.
- UNDP
- Kotak Alternate Asset Managers
- Tata Capital
- PNB
Case Competitions
National strategy competitions run by industry and consulting firms.
- BCG
- Coca-Cola
- Unilever
- Tata Consumer Products
- TVS Credit
- Grant Thornton
The team
Six consultants,one standard of work.
MBA candidates at IIM Lucknow, united by a passion for solving business challenges and by summer engagements across payments, consulting, healthcare, FMCG and real estate.
Educational background
- IIM Lucknow
- SRCC
- SSCBS
- IIM Indore
How we work
Four steps,no surprises.
Every engagement runs the same way, so you always know what is happening now and what lands next.
01
Discover
We start with your decision, not our framework. Stakeholders, constraints, and what has already been tried.
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Research
Primary and secondary research, benchmarking and modelling to establish what is actually true.
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Strategy
Options tested against economics and feasibility, narrowed to a recommendation with a clear rationale.
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Execution
A sequenced plan with owners, milestones and measures, handed over so your team can run it.
Frequently asked
Before westart.
Clear answers about the kind of work we take on and how a Northyn engagement begins.
Is Northyn Advisory pro bono?
Yes. Northyn is a student-run, pro bono consulting initiative. We select live business problems where our team can contribute useful, research-backed work.
What kind of consulting projects does Northyn take on?
Our work spans growth and corporate strategy, financial modelling, market research, market entry, competitive intelligence and operations improvement.
Who works on a Northyn engagement?
The team consists of six MBA candidates from IIM Lucknow with prior experience across consulting, financial services, venture capital, technology and FMCG.
How does an engagement begin?
We start with the decision you need to make, the context around it and what has already been tried. We then outline the research, analysis and expected output before starting work.
Let's begin
Let's build better strategy.
Tell us the decision you are facing. We will come back with how we would approach it, what it would take, and whether we are the right team for it.